Website loads in under 3 seconds

53% of visitors leave a site that takes longer than 3 seconds to load. Speed is your first impression — and most coaches never check it.

Clear headline that explains who you help and how

Visitors decide within 5 seconds whether to stay or leave. If your headline doesn't immediately tell them you're for them, they're gone.

Visible call-to-action on the homepage above the fold

Most visitors don't scroll. If your booking link isn't visible before scrolling, the majority of your traffic never sees it.

Mobile-friendly and looks good on a phone

Over 60% of web traffic is on mobile. If you've only ever checked your site on a laptop, most of your visitors are seeing a version you've never seen.

Services page with clear descriptions and pricing

Ready-to-buy clients want to self-qualify. Hiding your pricing filters out the people most ready to say yes.

A way to book a call or enquire directly from the site

Every extra step between interest and action loses people. A direct booking link removes the friction that costs you conversations.